David Chung Park

November 1, 2013

Big Data…Big Deal?

Filed under: Startup Philosophy — davidchungpark @ 3:20 AM

Every time I hear someone touting how “big data” will cure all of society’s ills, I always ask them this question, “We’ve always had data, we’ve always  faced challenges ingesting, storing, and analyzing and making sense of that data. So what’s the big deal now?” The response usually is, “But we have so much more of it now. ” Just because we have more s*&t doesn’t mean it smells any better.

I’ll go into some more detail of why I do think there’s some interesting things this time around, but I do want to emphasize there is NO shortcut to thinking hard about a problem, figuring out the process, ie mechanism, so you can really understand the problem and ultimately figure out the solution. As a friend at MSR always says, “There’s no free lunch.” And it’s especially true in this “big data” world we live in.

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